Ponds White Beauty Advertisement
Many companies advertise for skin creams and products that claim to make women beautiful radiant glowing and as rejuvenated as they were at the age of 17.
Ponds white beauty advertisement. Semiotic Analysis of Advertisement Dona Rahayu Sugiharti Universitas Airlangga Abstract This study focuses on the semiotic analysis of advertisement video. The White Beauty products are skin-lightening creams popular in a number of different Asian countries created and sold by Ponds a division of Unilever. As we learned during Joddi Aldens presentation on Globalization Transnationalism Citizenship and Migration whitening of advertisements is a frequent technique used to make models appear more than they actually.
The object of this study is Ponds White Beauty Gita Gutawa version. The Ponds White Beauty ad uses white privilege to oppress women of colour. Hey guysIm so glad to share my TV adfilms with you hereGrateful for your love support and blessings.
All other creams make our skin shine and glow but this cream is special. The glow a woman receives from this cream enhances her skin tone to a fairer whiter tone. What differs from these mainstream cosmetic commercials is Ponds White beauty Episode 1.
The commercial tells the story of an Indian woman who was happily in. Ponds white beauty is advertised as giving you a radiant pinkish white glow pale white or pinkish white The famous Bollywood actors featured in the ad cause controversy as by taking part in this advertisement campaign they are encouraging their fans to associate lighter skin tones with power and happiness. Advertisements can play an important role in showcasing social arrangements that may exist in society.
Ponds White Beauty- a cream that gives a pinkish white glow to any skin tone. Ponds is a skin care company based out of Asia that provides a variety of creams for the purposes of anti-aging cleansing hydrating and whitening. For example the white skin toned woman is in a relationship with a famous man and is being portrayed as beautiful whereas the woman of colour did not win the man and begins using the radiant pinkish white glow cream that is being advertised to make her beautiful.
The video embedded below is an Indian advertisement for PONDS product White Beauty. PONDS White Beauty Ad and the Fair Skin Fixation. In advertising Ponds White Beauty Facial Foam and Ponds Body Lotion on television portrayed through ideas language advertisements and purpose.